This picture shows the number of IP addresses per 10,000 residents. To be an effective global marketer, one would need to rely on more than the internet.
In contrast, TV stations have been established throughout the world - with reception in even the most remote regions. TV ads also provide the kind of product access consumers prefer. According to the Logistics Concept* "consumers prefer short order cycles to long order cycles; they prefer a product immediately to any order at all".
- More Stats
98.2% of US households have TV. - Also, Americans watch about 535 million hours of TV per day compared to 85 million hours on the internet.
- Among the top 6 Global Media Giants (based on sales) are TV networks - Time Warner, Disney, Viacomm, NBC, News Corp., and Sony.
Sources:
Lottson, Anders. "Tomorrow: A Sneak Preview". BUSINESS 2.0 August 2005: page 84.
Herman, Edward S."The Global Media Giants:firms that dominate the world". Educate Magazine October to December 2001.
*On "Six Drivers of Fulfillment Excellence" handout.
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