Marketing Efforts vs. Cost Reduction - Focus On GM

Marketing, according to the American Marketing Association, is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." So, the underlying objective of marketing - to any for-profit company - is to maximize revenues. Other objectives include building brand loyalty, increasing market share, product positioning, and building customer awareness. With GM's recent slump, these objectives have become most important in achieving "The Underlying Objective". These posts will feature proof that marketing efforts are most important to GM on the global frontier.